Sell Your Rolex in Houston: Get Top Dollar at Ace Watch Company in 2025
In Houston's thriving luxury watch market, where secondary prices for popular Rolex models like the Submariner have softened by about 5% in 2025, now is an ideal time to sell your pre-owned Rolex. As a trusted Rolex buyer in Houston since 1997, Ace Watch Company offers competitive prices, immediate payment, and hassle-free trade-ins near the Galleria.
Premier Place to Sell Rolex Watches in Houston
Looking for a reliable place to sell your Rolex in Houston? Ace Watch Company, your estate watch and jewelry buyers, is always eager to purchase Rolex watches in Houston. We buy all models of pre-owned Rolex watches, from vintage classics to modern sports icons. Our experts specialize in high-demand pieces like Rolex Submariners, GMT Masters, Explorers, Presidents, Datejusts, Daytonas, Air Kings, and Yachtmasters—paying top dollar based on current 2025 market values.
In today's market, with many Rolex sports watches trading below retail due to increased availability, we provide immediate payment on the spot—no waiting, no post-dated checks. We even meet or beat any legitimate offer from competitors. Wondering how easy it is to get Ace Watch to buy your Rolex in Houston? It's simple: Visit our showroom at 1330 Westheimer Rd, near Montrose Blvd and just minutes from the Galleria. One of our trained watch experts will evaluate your Rolex and present a fair, competitive offer right away. If you accept, walk out with cash today!
Rolex Models We Buy in Houston
We purchase a wide range of Rolex watch models in Houston, ensuring you get the best value for your timepiece in 2025's dynamic secondary market.
- Submariners (averaging $12,500 used)
- GMT Master
- GMT Master II
- Daytona
- President
- Explorers
- Day Date
- Date Just
- Air King
- Yachtmaster
- Sea Dwellers
- Milgauss
- Cellini
- Sky Dwellers
Rolex Watches as Smart Investments in 2025
Rolex watches remain excellent investments, with core models like the GMT-Master II and Submariner showing strong appreciation potential despite a 5% dip in secondary prices this year. Some pieces hold near retail value, while rare variants have increased significantly. If you've been collecting Rolex watches and want to upgrade, our trade-in program lets you apply the value of your current Rolex toward a new acquisition from our inventory.
Pro tip: Maximize your payout by bringing the original box and papers—Rolex collectors prize complete sets, which can boost value by 10-20%. We encourage shopping around Houston dealers to confirm our top-dollar offers. With Rolex's January 2025 price hikes of 1% on stainless steel models, selling now could fund your next dream watch before values shift further.
Ready to sell your Rolex in Houston? Call 713-521-4444 or stop by 1330 Westheimer Rd today for a free evaluation and instant cash offer!
Recently purchased a watch online and brought it in to have a few links removed. Nick took the time to walk me through the features of my watch and even shared the amazing story behind his beautiful seafoam dial watch. Juan is a rockstar! He adjusted the links quickly and at NO CHARGE. Overall, the team is incredibly knowledgeable, and I highly recommend them for all your watch needs!
Sold my Rolex deepsea. I got a fair offer from Juan. I could tell he was trying to make it a good deal for me. I ended up trading and getting a datejust here (vintage). Juan is knowledgeable and friendly to deal with unlike a lot of arrogant watch dealers.
I'll be coming back when it's time to buy more. Mostly because they treat you with dignity here unlike those videos you see on 47th st.
I'll be coming back when it's time to buy more. Mostly because they treat you with dignity here unlike those videos you see on 47th st.
I recently purchased two watches from Ace Watch, and I couldn't be happier. Both timepieces arrived exactly as described — their condition and beautifully packaged. Communication throughout the process was top-notch. I had the pleasure of working with Juan, who was incredibly professional, knowledgeable, and made the entire transaction smooth and stress-free. He went above and beyond to ensure everything went perfectly. Highly recommend Ace Watch if you're in the market for quality watches and exceptional service!
I recently purchased a luxury timepiece from this shop in Texas while residing in Florida. Initially, I was hesitant about making an out-of-state purchase, but Juan provided exceptional professionalism and guidance throughout the entire process.
He ensured every detail was transparent and seamless, earning my complete trust.
I highly recommend this shop to anyone seeking quality timepieces and outstanding service.
He ensured every detail was transparent and seamless, earning my complete trust.
I highly recommend this shop to anyone seeking quality timepieces and outstanding service.
Purchased a watch from Ace Watch Company and could not be more pleased.
I worked with Juan directly and he was super helpful, patient and helped answer all of my questions.
Watch was in excellent condition as described (exceeded expectations) and they even offer a 1 year warranty on it.
I highly recommend them and would definitely buy from them again. Thank you Juan
I worked with Juan directly and he was super helpful, patient and helped answer all of my questions.
Watch was in excellent condition as described (exceeded expectations) and they even offer a 1 year warranty on it.
I highly recommend them and would definitely buy from them again. Thank you Juan
This is by far the best dealer in Houston. Ask for Pete the man knows his stuff. I got a great deal on my Rolex, thanks again guys.
First time buyer from this company. I knew the watch I was looking for and they had 3 of them on hand.
The price was great, and the service was perfect. 24 hours after I first talked to Juan I had my new watch, and it was exactly what I was looking for.
The price was great, and the service was perfect. 24 hours after I first talked to Juan I had my new watch, and it was exactly what I was looking for.
These fellas rock. They took very good care of me. I had some jewelry and a watch lying around collecting dust, and took them elsewhere first to see what they would offer. Then, I came to Ace Watch Estate Watch and Jewelry Buyers Houston. They offered considerably more, and were very kind to boot. I decided- then and there- not to go to a third place for another offer, though that was my original plan. Feeling comfortable and respected is also worth a lot.
This is the first time for us to visit a gold buyer/coin buyer, and estate sale buyer. We were helped by Nick who was absolutely attentive, professional, knowledgeable and personable. He spent quality time evaluating each and every item. They have been in business for 31 years! Their service was exceptional and I felt they were 100% trustworthy. They are a family owned business that makes a difference in our community. They display a QUALITY service with generations of knowledgeable and personal attention. Nick explained the entire process, equipment used, and basis for their high standard evaluation of our family's prized heirlooms. We felt comfortable and confident in their assessments and appreciated their prompt payment after completing a thorough evaluation. It also helped that Nick and Patrick both had a great sense of humor. They saw us as people, who relied upon their help and felt somewhat vulnerable after a long battle attempting to close an estate. We felt they were extremely fair and honest using fair market values. We have additional items needing assessment and plan on returning in the near future. I encourage you to come here. They do evaluations for free and place no pressure onclients to sell. This was simple, straightforward and painless. Thank you Nick, Patrick and family.
This is the perfect place to sell your old, broken and remaining earrings to. I was greeted as I entered. All of the associates were professional and kind to their customers. Nick assisted me and he was extremely helpful as he completed my transaction. I received the best value for my single earrings and broken gold necklaces. I highly recommend Houston Gold Buyers.
First time going here and made some deals with them. Shoutout to Pete and Juan, they’ll take care of you like your family. Plenty of things available from Rolex to coins to estates. Fair pricing & hassle free.
I made a phone call to a coin dealer in Houston and the sales person was arrogant and didn't seem to care about what I was saying. The person was just trying to get me off the phone. My next phone call was to Ace Watch & Jewelry. The sales person was polite, friendly and knowledgeable. He took time and interest in the coins that I wanted to sell.
I went to their store the next day and sold my coins. The entire sales staff was friendly. They offered good prices for my coin collection.
I recommend Ace Watch & Jewelry to anyone who is interested in buying or selling coins & jewelry.
I went to their store the next day and sold my coins. The entire sales staff was friendly. They offered good prices for my coin collection.
I recommend Ace Watch & Jewelry to anyone who is interested in buying or selling coins & jewelry.
Just came by to this place for the first time.
These people are extremely professional and awesome from the moment you walk in the door. I spoke with Nick who was extremely attentive to what I needed and made sure that I got the most for my gold chain! This will not be the last time I come here you guys have earned a great customer thank you so much for your great service!!!!!
These people are extremely professional and awesome from the moment you walk in the door. I spoke with Nick who was extremely attentive to what I needed and made sure that I got the most for my gold chain! This will not be the last time I come here you guys have earned a great customer thank you so much for your great service!!!!!
Excellent company. Always gives a fair price when selling gold and silver. Friendly and easy to do business with.
I was searching for a reputable location to sell my gold necklace and bracelet which I no longer wear. I searched for Gold locations and I went in. It was amazing service, friendly, professional and informative. It was like chatting with friends. My transaction was quick and fast. I liked the fact that they asked for identification and provided you with documentation of your purchase or selling. This is important so that you are assured that what you sell or purchase was verified. I’ll definitely use this location again and will highly recommend it to my friends. Great job guys.
I have been here several times within the last year and every time I come in I am treated like an old friend and also with complete professionalism. I love that it's a family run business snug in the heart of Montrose with a long history in the neighborhood. I've come a few times in need of guidance on exchanging coins I have at home and each and every employee I've met has been knowledgeable, honest and downright warm so that I left feeling like I'd made a wonderful choice. They have always been accommodating, I strongly recommend and will continue to give them my business in the future!
Had a great experience here! Excellent service, friendly as hell, and very very fair prices. Drove from the woodlands just to do business with Pete and the awesome staff. Recommend to everybody. Thanks for a great experience Pete.
Absolutely love this shop! My family and I are regular customers and have only had positive experiences. The staff are incredibly knowledgeable about coins, watches, jewelry, antiques etc. Their “buy” and “sell” prices are simply the best and the staff are wonderfully friendly. I highly recommend this shop.
Been here twice for repairs on two different watches. Great experiences both times, fast, and friendly customer service.
Juan is the best! I am very pleased with my Rolex. Great customer service, communication, and price! Very trustworthy. Do business with them!
extremely helpful, knowledgeable, patient and very compatible for any customer looking to dabble in buying, trading-in, and/or selling worthy jewelry/gold/silver. I recently brought in umpteenth pieces of silver collected over the years and Pedro "Pete" Martinez was excellent and swift in handling & compensating for the silver pieces I exchanged in for straight cash. Highly recommend this shop for any similar endeavors aforementioned
I recently found this place while trying to find somewhere to get my watched resized. I was in and out in less than 5 minutes and they didn't charge me a cent. They also has a cute dog that i got to pet while i waited. Good service and good dog, 10/10
Juan and Tanya are the best. Great service with warm welcoming. Any needs for watches, this is the place to come. Thanks again for your help.
This place is awesome. After getting low balled at other places for my Rolex watch. They offered me the best price and were very friendly and professional. I would highly recommend coming to ace watch and jewelry if your looking to sell your items!
Sold em a chain and a coin. The process couldn't have been simpler, and I was given a great price. Highly recommended.
Outstanding! I recently bought a like-new Breitling 44 GMT here. Great price and outstanding service. Couldn't be happier with the watch or with the experience. Juan, I thank you!
Had a great experience at Ace watch Houston. They were fair and they had a very friendly staff which makes the experience that much easier. I would definitely go back in the future!
Was looking for a place to sell my Rolex GMT Master II and didn’t want to deal with selling on the forums. I went to a couple other places before calling Pete at Ace Watch. He was true to his word and beat every other offer I’d received around town. Don’t waste your time going anywhere else...I know I won’t in the future.
Great experience! Sold my SS Rolex Datejust. Super easy experience and got paid on the spot. Much easier than shipping it off to sell it online and got a better price. Would definitely come back!
Awesome place! They pay great for gold and jewelry, the store is clean and quirky, the service is impeccable, and the selection of watches is amazing! I will definitely be coming back.
Very pleasant and knowledgeable staff. I appreciate your help very much with the silver items I sold. Highly recommended. Thank you.
Shop owners and staff were extremely friendly and made for a welcoming experience. Highly recommended!
Great customer service! Gave me a great price for my jewelry I was ready to get rid of. Will definitely be back!!
I came here to sell some jewelry from an ex-boyfriend. The staff were very friendly and greeted me as soon as I walked in. I let the gentleman at the counter take a look at the pieces and he was very honest and told me I would have more luck selling one of the pieces on my own and even gave me a price recommendation. The second item was a silver bracelet and they gave me a very fair price for it. This was my first time selling jewelry to a gold buyer and I was nervous, but the process was easy and the staff were great!
The owner is very knowledgeable and incredibly friendly!!!! He fixed my jewelry correctly!! As opposed to going to Nordstrom where I purchased my watch, I went to him not because of yelp reviews but because the shop was in the area. He knew all about my watch and more. We chatted and I somehow forgot why I came. He was soo nice and professional. I told him I would write this review last year. I kept the receipt on my stand. That's the impression he made on me; a lasting one. A year later and here I am writing a review that I was supposed to do a long time ago!
Came by to sell a few gold pieces and met with Tanya and Juan. Both are very professional, courteous, and friendly. While they were estimating my pieces I shopped and found their prices on gold and other items to be fairly priced. All in all, a great place to come should you be in the market to buy or sell.
Pete, Tanya and his staff are extremely nice and very helpful. The service was fantastic and the prices were great.
I sold some silver yesterday. Found these guys on Goggle and their location was close. The nicest people and I think I got a better rate than the other place that I have used in the past. It was also quick and easy.
Ethel Kathleen R.
Ethel Kathleen R.
Tanya was excellent when I went by To Ace Watch! Very Knowledgable and very fair prices. Sold a nice 1950s Rolex and was given an extremely fair price. Went to 5 different places and received the best price here! Thank you guys!
Came in to get some links removed from a few watches. These guys are honest and very helpful. The Little Watch Shop had tried to charge $40 to remove a link that Ace removed for free in a few seconds. Will always bring simple watch repairs back to these guys - very trustworthy.
